When a homeowner decides to sell their house, they obviously want the best possible price for it with the least amount of hassles along the way. However, for the vast majority of sellers, the most important result is actually getting their homes sold. In order to accomplish all three goals, a seller should realize the importance of using a real estate professional. We realize that technology has changed the purchaser’s behavior during the home buying process. According to the National Association of Realtors’ 2016 Profile of Home Buyers & Sellers, the percentage of buyers who used the internet in their home search increased to 94%. However, the report also revealed that 96% of buyers who used the internet when searching for homes purchased their homes through either a real estate agent/broker or from a builder or builder’s agent. Only 2% purchased their homes directly from a seller whom the buyer didn’t know. Buyers search for a home online but then depend on an agent to find the home they will buy (50%), to negotiate the terms of the sale (47%) & price (36%), or to help understand the process (61%). The plethora of information now available has resulted in an increase in the percentage of buyers that reach out to real estate professionals to “connect the dots.” This is obvious, as the percentage of overall buyers who have used agents to buy their homes has steadily increased from 69% in 2001.
If you are thinking of selling your home, don’t underestimate the role a real estate professional can play in the process. source: Real Estate News with Keith Kreis
Need To Sell Your Home? It’S All About The Marketing!
There’s no secret to getting a home sold quickly – the more people that view it, the better your chances of a quick sale. Unfortunately, too many real estate agents take a “list and pray” attitude toward their home-selling clients – trying to get away with sticking a sign into the dirt, a lockbox on the door and two or three photos on the MLS listing. Need to sell your home? It’s all about the marketing ! Selling your home right, in Naperville, Bolingbrook, Plainfield, Oswego, Downers Grove, Lisle, Yorkville, Woodridge, Aurora Selling Real Estate
Sure, that might work in a hot sellers’ market, but it may also fail. Are you willing to take that chance? Since you will pay the same amount for the list-and-pray agent as you will for the guerilla marketer, shouldn’t you do your best to find the latter and eschew the former? Selling Real Estate
The key to getting lots of folks through the front door of your home for sale requires a plan and a robust marketing budget to back up that plan. It’s all about the marketing ! Selling your home right! Selling Real Estate
Keep this in mind when you’re interviewing listing agents. Don’t be afraid to ask them for a copy of their marketing plans, ask to see examples of past marketing efforts and ensure that the agent has the money to put that plan into action.Need to sell your home? It’s all about the marketing ! Selling your home right, in Naperville, Bolingbrook, Plainfield, Oswego, Downers Grove, Lisle, Yorkville, Woodridge, Aurora Selling Real Estate